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Oct 10, 2024
UX/UI, Product Design & Development
Web Spark
Problem Statement
In today’s digital-first world, a website is often the first — and sometimes only — interaction a potential customer has with a brand. Yet for many businesses, this critical touchpoint is underperforming. Outdated designs, sluggish performance, and poor usability create negative first impressions and erode trust.
With high bounce rates, low conversions, and inconsistent messaging, these websites fail to engage audiences. On top of that, lack of mobile optimisation and accessibility means many users are excluded altogether. Under the surface, inefficient CMS platforms make content updates difficult, leaving digital experiences stagnant, misaligned, and quickly outpaced by modern expectations.
The Challenge
We worked with businesses who knew their websites were falling short but didn’t have the internal capability, design expertise, or technical strategy to modernise fast. The challenge was to:
Reimagine the website as a high-converting, brand-aligned experience
Improve load speeds, mobile responsiveness, and accessibility compliance
Simplify complex user journeys and site structures
Empower marketing and content teams with flexible CMS tools
Deliver a design system that could scale across digital campaigns and future growth
Our Approach
Avoca delivered full-spectrum website transformation — from discovery and technical audit to launch and post-go-live support. We aligned internal stakeholders around a shared product vision and applied service design, UX research, and technical strategy to deliver a platform that wasn’t just beautiful, but functional and future-ready.
Our approach focused on:
Co-design workshops to uncover user and business needs
Performance optimisation and SEO alignment
Modular, mobile-first UI components that support rapid publishing
Flexible CMS solutions tailored to non-technical teams
Inclusive design with accessibility and compliance baked in
What We Delivered
Website Audit & Digital Strategy
User Research & Behavioural Insights
Information Architecture & Journey Mapping
UX/UI Redesign for Desktop & Mobile
Mobile Optimisation & Accessibility Compliance (WCAG)
CMS Selection, Configuration & Training
Design System & Component Library
Content Strategy & Launch Planning
Ongoing CX Advisory & Technical Support
The Outcome
With Avoca’s support, businesses launched digital platforms that were faster, smarter, and more aligned with their brand and audience.
Outcomes included:
Decreased bounce rates and higher conversion across key user flows
Reduced content management overhead and faster publishing cycles
Enhanced mobile and accessibility experience across all devices
Stronger SEO performance and user engagement metrics
A confident brand presence that made a lasting first impression
Is your website working for you — or against you?
Let’s reimagine your digital experience from the ground up.
Reach out via avocaventures.com.au
Problem Statement
In today’s digital-first world, a website is often the first — and sometimes only — interaction a potential customer has with a brand. Yet for many businesses, this critical touchpoint is underperforming. Outdated designs, sluggish performance, and poor usability create negative first impressions and erode trust.
With high bounce rates, low conversions, and inconsistent messaging, these websites fail to engage audiences. On top of that, lack of mobile optimisation and accessibility means many users are excluded altogether. Under the surface, inefficient CMS platforms make content updates difficult, leaving digital experiences stagnant, misaligned, and quickly outpaced by modern expectations.
The Challenge
We worked with businesses who knew their websites were falling short but didn’t have the internal capability, design expertise, or technical strategy to modernise fast. The challenge was to:
Reimagine the website as a high-converting, brand-aligned experience
Improve load speeds, mobile responsiveness, and accessibility compliance
Simplify complex user journeys and site structures
Empower marketing and content teams with flexible CMS tools
Deliver a design system that could scale across digital campaigns and future growth
Our Approach
Avoca delivered full-spectrum website transformation — from discovery and technical audit to launch and post-go-live support. We aligned internal stakeholders around a shared product vision and applied service design, UX research, and technical strategy to deliver a platform that wasn’t just beautiful, but functional and future-ready.
Our approach focused on:
Co-design workshops to uncover user and business needs
Performance optimisation and SEO alignment
Modular, mobile-first UI components that support rapid publishing
Flexible CMS solutions tailored to non-technical teams
Inclusive design with accessibility and compliance baked in
What We Delivered
Website Audit & Digital Strategy
User Research & Behavioural Insights
Information Architecture & Journey Mapping
UX/UI Redesign for Desktop & Mobile
Mobile Optimisation & Accessibility Compliance (WCAG)
CMS Selection, Configuration & Training
Design System & Component Library
Content Strategy & Launch Planning
Ongoing CX Advisory & Technical Support
The Outcome
With Avoca’s support, businesses launched digital platforms that were faster, smarter, and more aligned with their brand and audience.
Outcomes included:
Decreased bounce rates and higher conversion across key user flows
Reduced content management overhead and faster publishing cycles
Enhanced mobile and accessibility experience across all devices
Stronger SEO performance and user engagement metrics
A confident brand presence that made a lasting first impression
Is your website working for you — or against you?
Let’s reimagine your digital experience from the ground up.
Reach out via avocaventures.com.au