Menu
Menu
Jul 17, 2024
Service Design, UX, UI & Product Management
Monetising P2P Creators
Problem Statement
In a saturated digital content market, creators often struggle to monetise their work directly and sustainably. Traditional platforms prioritise engagement over earnings, leaving creators underpaid and audiences disconnected from authentic interactions. KimmyK sought to disrupt this model by launching a peer-to-peer pay-per-view platform, enabling creators to earn directly from their audience and control their content distribution with autonomy and impact.
The Challenge
As an emerging startup with ambitions to enter the North American market, KimmyK needed a product and service partner who could support a full-stack MVP launch — from concept to go-live. The challenge was to:
Design a compelling user experience for both creators and fans
Establish a monetisation model that was ethical, scalable, and frictionless
Build a brand and product offering that stood out in a crowded creator economy
Launch a digital-first campaign to drive creator acquisition and market buzz
Architect the technical foundation for growth and international expansion
Our Approach
Avoca partnered with KimmyK to deliver a rapid MVP build and launch strategy — underpinned by deep experience design, agile product development, and market-entry planning.
Working in tight sprints, we:
Defined high-impact features for content monetisation and access control
Created intuitive flows for creator onboarding, profile management, and audience payment
Developed the brand narrative, visual identity, and tone of voice for launch
Embedded CX and behavioural research to shape roadmap decisions
Delivered an integrated service and growth campaign designed to drive early traction in the U.S. market
What We Delivered
MVP Product Strategy & Scalable Architecture Design
Product Team Resourcing & Development Leadership
Brand Identity, Messaging & Design System
Mobile-First UX/UI & Feature Prototyping
Service & Experience Design Mapping
Launch Campaigns for Digital & Social
Persona Research & Buying Behaviour Insights
Creative Direction & Content Strategy
Management Consulting & Go-To-Market Execution
The Outcome
Leveraging Service Design (SD), Customer Experience (CX), Experience Design (XD), and Executive Creative Direction (ECD), Avoca delivered a high-traction MVP with immediate relevance in the creator economy.
Key outcomes included:
A successful MVP launch with early adopters in the North American market
High engagement and monetisation rates from the initial creator cohort
Rapid brand recognition within niche creator communities
A scalable digital infrastructure ready for future feature expansion
Strong campaign resonance across paid and organic channels
Have a bold idea in the creator economy or digital product space?
Ask us how we can bring your MVP to market — fast, beautiful, and profitable.
Reach out via avocaventures.com.au
Problem Statement
In a saturated digital content market, creators often struggle to monetise their work directly and sustainably. Traditional platforms prioritise engagement over earnings, leaving creators underpaid and audiences disconnected from authentic interactions. KimmyK sought to disrupt this model by launching a peer-to-peer pay-per-view platform, enabling creators to earn directly from their audience and control their content distribution with autonomy and impact.
The Challenge
As an emerging startup with ambitions to enter the North American market, KimmyK needed a product and service partner who could support a full-stack MVP launch — from concept to go-live. The challenge was to:
Design a compelling user experience for both creators and fans
Establish a monetisation model that was ethical, scalable, and frictionless
Build a brand and product offering that stood out in a crowded creator economy
Launch a digital-first campaign to drive creator acquisition and market buzz
Architect the technical foundation for growth and international expansion
Our Approach
Avoca partnered with KimmyK to deliver a rapid MVP build and launch strategy — underpinned by deep experience design, agile product development, and market-entry planning.
Working in tight sprints, we:
Defined high-impact features for content monetisation and access control
Created intuitive flows for creator onboarding, profile management, and audience payment
Developed the brand narrative, visual identity, and tone of voice for launch
Embedded CX and behavioural research to shape roadmap decisions
Delivered an integrated service and growth campaign designed to drive early traction in the U.S. market
What We Delivered
MVP Product Strategy & Scalable Architecture Design
Product Team Resourcing & Development Leadership
Brand Identity, Messaging & Design System
Mobile-First UX/UI & Feature Prototyping
Service & Experience Design Mapping
Launch Campaigns for Digital & Social
Persona Research & Buying Behaviour Insights
Creative Direction & Content Strategy
Management Consulting & Go-To-Market Execution
The Outcome
Leveraging Service Design (SD), Customer Experience (CX), Experience Design (XD), and Executive Creative Direction (ECD), Avoca delivered a high-traction MVP with immediate relevance in the creator economy.
Key outcomes included:
A successful MVP launch with early adopters in the North American market
High engagement and monetisation rates from the initial creator cohort
Rapid brand recognition within niche creator communities
A scalable digital infrastructure ready for future feature expansion
Strong campaign resonance across paid and organic channels
Have a bold idea in the creator economy or digital product space?
Ask us how we can bring your MVP to market — fast, beautiful, and profitable.
Reach out via avocaventures.com.au