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Sep 27, 2024
AI-Driven Recruitment Data Company
Hey Frank
Problem Statement
Hiring managers face an overwhelming amount of noise from recruiters and traditional job boards. The process is often time-consuming, inefficient, and costly, with middlemen adding little value while charging high fees. Candidates get lost in the process, and businesses struggle to find the right talent quickly.
HeyFrank.io set out to change this — by creating an AI-driven hiring platform that automates candidate sourcing, scheduling, and prequalification. The platform removes recruiters from the equation, empowering hiring managers to connect directly with top candidates in a faster, more transparent way.
The Challenge
As an early-stage SaaS product, HeyFrank.io needed to:
Build a scalable AI-powered MVP capable of delivering immediate value to hiring managers
Create a frictionless user experience for both employers and candidates
Establish a clear and trustworthy brand identity in a crowded recruitment-tech space
Develop a go-to-market strategy to attract early adopters and demonstrate ROI
Ensure the platform’s design and automation workflows aligned with the needs of companies of all sizes
Our Approach
Avoca partnered with HeyFrank.io to define, design, and launch its end-to-end AI recruitment platform. Through a lean, agile delivery approach, we combined product strategy, UX research, and brand development to bring the idea to market quickly and effectively.
Our work included:
Mapping out hiring pain points to shape user flows and feature prioritisation
Designing AI-driven candidate prequalification and automated scheduling tools
Developing a fresh, approachable brand identity to differentiate from legacy recruitment solutions
Building a scalable MVP with modular architecture for future growth
Crafting a go-to-market plan focused on early traction and proof of valueWhat We Delivered
Brand Strategy & Positioning Workshops
Mission, Vision & Audience Alignment
Logo, Colour Palette & Typography Design
Complete Visual Identity System
Brand Style Guide for Internal Teams
Website & Digital Asset Design
Marketing Collateral & Campaign Templates
Offline Brand Extensions: Signage, Merchandise, Packaging
Creative Direction & Advisory
What We Delivered
Product Team Resourcing & Delivery Leadership
MVP Strategy & Feature Roadmap
Brand Identity, Messaging & Visual Design System
UX/UI for Employer & Candidate Dashboards
AI Workflow Design for Automation & Scheduling
Persona Development & Behavioural Insights
Launch Campaign Strategy for Digital & Social
Experience Design & Product Testing
Management Consulting & Market Entry Support
The Outcome
Leveraging Service Design (SD), Customer Experience (CX), Experience Design (XD), and Executive Creative Direction (ECD), Avoca helped HeyFrank.io launch a platform that disrupts the traditional recruitment model.
Key outcomes included:
A successful MVP launch with strong early adoption from hiring managers
Streamlined hiring workflows with automated candidate matching and scheduling
A bold, user-friendly brand identity that resonates with modern businesses
A scalable product foundation ready for new features and global expansion
Clear value proposition delivering faster hires with zero recruiter fees
Want to build the next game-changing SaaS platform?
We can help you go to market fast — with strategy, design, and delivery that drives ROI.
Learn more at heyfrank.io
Problem Statement
Hiring managers face an overwhelming amount of noise from recruiters and traditional job boards. The process is often time-consuming, inefficient, and costly, with middlemen adding little value while charging high fees. Candidates get lost in the process, and businesses struggle to find the right talent quickly.
HeyFrank.io set out to change this — by creating an AI-driven hiring platform that automates candidate sourcing, scheduling, and prequalification. The platform removes recruiters from the equation, empowering hiring managers to connect directly with top candidates in a faster, more transparent way.
The Challenge
As an early-stage SaaS product, HeyFrank.io needed to:
Build a scalable AI-powered MVP capable of delivering immediate value to hiring managers
Create a frictionless user experience for both employers and candidates
Establish a clear and trustworthy brand identity in a crowded recruitment-tech space
Develop a go-to-market strategy to attract early adopters and demonstrate ROI
Ensure the platform’s design and automation workflows aligned with the needs of companies of all sizes
Our Approach
Avoca partnered with HeyFrank.io to define, design, and launch its end-to-end AI recruitment platform. Through a lean, agile delivery approach, we combined product strategy, UX research, and brand development to bring the idea to market quickly and effectively.
Our work included:
Mapping out hiring pain points to shape user flows and feature prioritisation
Designing AI-driven candidate prequalification and automated scheduling tools
Developing a fresh, approachable brand identity to differentiate from legacy recruitment solutions
Building a scalable MVP with modular architecture for future growth
Crafting a go-to-market plan focused on early traction and proof of valueWhat We Delivered
Brand Strategy & Positioning Workshops
Mission, Vision & Audience Alignment
Logo, Colour Palette & Typography Design
Complete Visual Identity System
Brand Style Guide for Internal Teams
Website & Digital Asset Design
Marketing Collateral & Campaign Templates
Offline Brand Extensions: Signage, Merchandise, Packaging
Creative Direction & Advisory
What We Delivered
Product Team Resourcing & Delivery Leadership
MVP Strategy & Feature Roadmap
Brand Identity, Messaging & Visual Design System
UX/UI for Employer & Candidate Dashboards
AI Workflow Design for Automation & Scheduling
Persona Development & Behavioural Insights
Launch Campaign Strategy for Digital & Social
Experience Design & Product Testing
Management Consulting & Market Entry Support
The Outcome
Leveraging Service Design (SD), Customer Experience (CX), Experience Design (XD), and Executive Creative Direction (ECD), Avoca helped HeyFrank.io launch a platform that disrupts the traditional recruitment model.
Key outcomes included:
A successful MVP launch with strong early adoption from hiring managers
Streamlined hiring workflows with automated candidate matching and scheduling
A bold, user-friendly brand identity that resonates with modern businesses
A scalable product foundation ready for new features and global expansion
Clear value proposition delivering faster hires with zero recruiter fees
Want to build the next game-changing SaaS platform?
We can help you go to market fast — with strategy, design, and delivery that drives ROI.
Learn more at heyfrank.io